The Figma IPO Opened at 1:59 p.m. Most Retail Investors Found Out at 3.
Figma priced at $33 per share on July 16, 2025. The stock opened for trading at approximately 1:59 p.m. ET at $85 — a 158% pop. By the time most retail investors saw a push notification from their broker, the stock had already moved. This is the story Bellipo was built to prevent.
What is BellipoBellipo is the first platform built entirely around the IPO lifecycle — from S-1 filing to first trade, lockup expiration, and beyond. We deliver real-time pipeline tracking, AI-powered S-1 briefs, and proprietary demand scoring, plus precision alerts: PING fires when pricing becomes official — typically the evening before trading, occasionally the morning of, always before the open — carrying the final offer price. STRIKE fires the instant the first trade prints. Retail investors get to prepare for IPO day with the same intelligence institutions take for granted.
Learn moreWhat Actually Happened
Figma's IPO followed the standard pattern: the company priced its offering the evening before trading day. Brokers sent overnight notifications. But the opening auction — the process that determines the first public trade — didn't complete until nearly 2:00 p.m. the next day.
That's 4 hours and 29 minutes after market open. If you set an alarm for 9:30 a.m., you sat idle for four and a half hours. If you left your desk for lunch, you missed it entirely.
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The Notification Gap
Most brokers don't send real-time notifications when an IPO starts trading. They send delayed alerts — often 30 minutes to 2 hours after the first trade. Some don't send any notification at all for the opening trade.
At 1:59 p.m., Figma opened at $85. By 3:00 p.m., it had already moved to $100+. The difference between those two prices represents the cost of not having a STRIKE alert.
Why This Keeps Happening
Figma isn't an outlier. Historically, IPOs open on average 3.5 hours after market open. Arm Holdings opened mid-afternoon. Instacart opened around noon. The pattern is consistent — and yet no broker or financial app has built infrastructure to solve it.
That's the gap Bellipo fills. PING fires when IPO day is confirmed. STRIKE fires the moment continuous trading begins. Two alerts. Zero guesswork.
Track every IPO from filing to first trade — and beyond
IPO Lifecycle Management (ILM)
Reserve Your SpotFounding spots are limited · No credit card
IFWritten by
Isam Fathi
Founder & CEO, Bellipo
Building the IPO Command Center — so retail investors walk into IPO day with the same intelligence institutions take for granted.
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Don't watch the next IPO from the sidelines.
Track every IPO from S-1 filing to first trade. PING fires when pricing becomes official — typically the evening before trading, occasionally the morning of, always before the open — carrying the final offer price. STRIKE fires the instant the first share trades. Walk in ready, not reacting. Bellipo doesn't stop at the open — ORBIT follows the post-IPO window where the base forms. This is IPO Lifecycle Management (ILM).
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